PUBLIC RELATIONS MANAGER

ANZSCO Code: 131114

Plans, organises, directs, controls and coordinates the public relations activities within an organisation.

Skill Level

1

Specialistaion
  • Community Relations Manager
  • External Relations Manager
  • Media Relations Manager

Group: ADVERTISING, PUBLIC RELATIONS AND SALES MANAGERS

ANZSCO Code: 1311

ADVERTISING, PUBLIC RELATIONS AND SALES MANAGERS plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities within organisations.

Tasks Include
  • directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation's sales and customer loyalty
  • directing the development and implementation of strategies to promote an organisation's goods and services to as many people as possible
  • directing the development and implementation of strategies to generate increased consumption of an organisation's goods and services through the creation and reinforcement of 'brand image' or 'brand loyalty'
  • directing the development and implementation of strategies to build and maintain an organisation's image and reputation with its customers, investors and the wider public
Occupations