PUBLIC RELATIONS PROFESSIONAL

ANZSCO Code: 225311

Plans, develops, implements and evaluates information and communication strategies that create an understanding and a favourable view of an organisation, its goods and services, and its role in the community.

Skill Level

1

Specialistaion
  • Media Liaison Officer
  • Press Officer
  • Promotions Officer
  • Public Affairs Officer
  • Public Relations Consultant
  • Public Relations Officer

Group: PUBLIC RELATIONS PROFESSIONALS

ANZSCO Code: 2253

PUBLIC RELATIONS PROFESSIONALS plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of organisations, their goods and services, and their role in the community.

Tasks Include
  • planning and organising publicity campaigns and communication strategies
  • advising executives on the public relations implications of their policies, programs and practices
  • preparing and controlling the issue of news and press releases
  • undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns
  • organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
  • representing organisations and arranging executive interviews with publicity media
  • attending business, social and other functions to promote the organisation
  • commissioning and obtaining photographs and other illustrative material
  • selecting, appraising and revising material submitted by publicity writers, Photographers, Illustrators and others to create favourable publicity
Occupations